NOV 2022-DEC 2022
Skill
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Visual Design
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Competitive Analysis
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Moodboard
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Branding
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Wireframing
Tool
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Figma
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Adobe Illustrator
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Adobe Photoshop
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Sketch
Program
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California College of the Arts
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Interaction Design
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Visual
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Professor Roderick Lermaire
About this Project
California is creating an open-access health plan that covers all college students and enables them to access basic health care services.
KEY SERVICES
Book an appointment with a doctor
View health record and test results
Find an urgent care clinic near them (or in a specific place) or contact the healthcare team
Provide editorial holistic health tips
PERSONALITY
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Caring
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Approachable
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Professional
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Reliable
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Affordable
AUDIENCE
College Students living in California at age 18-24
WEBSITE DESIGN
MOBILE DESIGN
POSTER DESIGN
BRAND POSITIONING
Health One is strategically positioned to offer unparalleled convenience at an affordable cost, catering to students who align with our vision for easily accessible, quality health care without the premium price tag.
FOR USER FEELING
Our vision for Health One is to redefine professional healthcare for college students, merging state-of-the-art convenience with the warmth of face-to-face service. We are committed to delivering an experience where expertise and empathy go hand in hand, ensuring that every student feels valued and professionally cared for
LOGO DESIGN
For the logo design, the underlying sketch should reflect the ethos of care and equality that the brand embodies. The concept centers around the idea that healthcare isn't a distant or unfamiliar entity for patients, but rather an accessible, equitable presence in their lives. The design aims to symbolize a nurturing relationship between the brand and its patients, signifying that Health One is an integral, approachable part of their everyday well-being journey.
For the logo design, each design encapsulates the core values of care and equality within the brand of Health One. These logos seem to reflect a modern, clean aesthetic that aims to resonate with the accessible and supportive nature of the healthcare services provided.
A minimalist representation, perhaps emphasizing a streamlined approach to healthcare.
Feature the letter 'H', which could stand for 'Health', crafted in a way that signifies strength and stability.
More abstract and represent connectivity and continuity in care.
For each logo, while distinct in style, carries the essence of Health One's commitment to being a familiar and egalitarian health partner for students. The simplicity of the forms suggests clarity in service and approachability, key to engaging with a younger demographic while maintaining a professional image.
The final logo represents Health One with sleek, modern simplicity, embodying the brand's commitment to providing streamlined and accessible healthcare to students. Its clean lines and uncluttered design reflect a clear, direct approach to health services, aligning with the ethos of efficiency and clarity in care.
STYILETILE
For the Health One brand's style tile, we aim to encapsulate a professional and caring essence, with an emphasis on affordability to cater to the budget-conscious college demographic. The design prioritizes ease of use, featuring clear wireframes and intuitive navigation to ensure a seamless user experience. Our goal is to deliver a service that not only saves students money but also provides a straightforward and reliable healthcare journey.
