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OCT 2022- NOV 2022
Skill
  • Sketch
  • Competitive Analysis
  • Visual Design
  • Wireframing
Tool
  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • Sketch
Program
  • California College of the Arts
  • Interaction Design
  • Visual
  • Professor Roderick Lermaire

Eden Housing is a custom Mobile UI design project that encapsulates the essence of Eden Housing's commitment to affordable housing into a mobile app. By translating their robust website into a user-friendly mobile experience, this project extends Eden Housing's reach and enhances user engagement, bringing vital services to a broader audience

BRAND ANALYSIS

 
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LOGO

COLOR  PALETTE

TYPEFACE

BRAND SPECIAL

BRAND PICTURES

BRAND INTRODUCTION

Eden Housing must ensure that everything we do and say helps us achieve the brand—or reputation—we need to have to achieve our goals.

BRAND PROMISE

 

"CHANGING OUR WORLD, ONE CORNER AT A TIME"

BRAND VALUES

 

We deliver what we say we will. Every day we do what’s right —for our team, our community, our state, and our planet — because our work lays the foundation for success for everyone in California.

Deliver with integrity

Strive for economic justice

Everyone has the right to a secure place to live. We know that stable housing is the launch pad to educational achievement and career success, and enables an upward trajectory for families, seniors, and persons with disabilities. Through affordable housing, we strive to create more equal opportunities for all Californians.

Our people are our biggest asset. We support our employees through education, benefits, and training because we know we are only as strong as the team around us. Investing in the
professional growth of our staff contributes to the growth of our organization and our ability to achieve our mission.

Champion our people

Commit for the long haul

We’ve been around for 50 years and we know our work is never done. We have the grit, motivation and passion to stay in the game and work to effect change, including being a permanent steward of
our housing and natural resources. Our focus on long-term solutions will help us achieve the monumental impact needed to address California’s ever-growing housing crisis..

We cultivate our relationships with our valued partners because we know we can’t do this alone. If we’re going to successfully transform
the housing landscape in California, we need boots on the ground, people behind the scenes, and city/state officials high above to
enable our work from every angle.

Build enduring partnerships

BRAND POSITIONING

 
 
 

Eden Housing is an unyielding, visionary leader with the scale and expertise to tackle affordable housing from all angles.

BRAND PERSONALITY

"Collaborative, Strategic, Committed"

USER AND AUDIENCES

 
 
 
 

- Needing a place to stay

- Wanting to rent a place

- Searching a place

BUTTON DESIGN

 
 
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Aligned with Eden House's brand philosophy, the button design in this UI is crafted to encapsulate the notion that everything revolves around the customer, ensuring they feel cared for and engaged, transcending a mere shopping experience.

FINAL DESIGN

 
 
 
 
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In the design, I've infused Eden House's core brand principles and signature colors to create a unique and personalized app experience.

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Mobile UI Design
 
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